The Hedgehog Concept Updated

Instructions

If you feel overwhelmed, unsure where to focus, or unclear about how to communicate what you really offer, this exercise can help you reconnect to your core.

Use this model to navigate your life and business toward the centre of the circles, but remember the goal is not about getting there. It’s a dynamic map. Passion shifts. Markets change. Life evolves. The model is not a destination; it’s a compass. Reaching the centre can take years. 

Write freely. Add client names, offers, and projects. Notice patterns and tensions.