I went to an art school. The visual arts department was my world — drawing, journalling, making things that could speak without me having to. Over the years, something else emerged. A part of me that loves to facilitate, that comes alive in front of a room. Making videos is where these two run into each other.
I've been wanting to make videos for a while. But every time I get close, a younger version of me puts her foot down. Too scary. Too exposed. This week, with a little help from George Hanover and the women of Her Circle, I finally pressed record. This post is about what happened next - and about a Lighthouse Lab coming up for anyone else who's been wanting to show up more but can't quite get there.
We have been taught that the answer to slow growth is more - more platforms, more posts, more visibility. But what if that belief belongs to a system that no longer fits? I have been mapping human ecosystems for over a decade, and the question that changes everything is not how to reach more people. It is whether you actually know who your people are - and whether you are tending that relationship.
Tony had everything - solid science, a great product, real expertise. But every room he walked into, the doors quietly closed. I recognised the pattern immediately. He was flooding the Rider and the Elephant never woke up. This piece is about the model that changed everything for him - and the three questions that will change how you communicate too.
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