You can have the best idea in the world and still lose people before you get to the point. Most of the time, the problem isn't the idea. It's that you know too much. In my last Think Business article, I share one exercise from Clarityville to help you find what your audience needs to hear, and leave the rest out.
Tony had everything - solid science, a great product, real expertise. But every room he walked into, the doors quietly closed. I recognised the pattern immediately. He was flooding the Rider and the Elephant never woke up. This piece is about the model that changed everything for him - and the three questions that will change how you communicate too.
When I heard that our WhatsApp group was “too busy,” my first reaction was panic. Had I ruined something that mattered?
Instead of reacting, I used the Double Diamond design thinking process to pause, reflect, and redesign my communication. What I discovered changed the way I make decisions in my business — especially when feedback feels uncomfortable.
This is a story about clarity, courage, and refusing to make decisions from stress.
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