For the female founder, the creative entrepreneur, and the local business owner who is pouring her heart into her work but feeling overwhelmed, overstretched, and under-rewarded.
Running a business can be a lonely journey. You're the visionary, the maker, the marketer, and the bookkeeper, all rolled into one. But when the weight of it all leads to burnout, it's time for a new approach.
When I heard that our WhatsApp group was “too busy,” my first reaction was panic. Had I ruined something that mattered?
Instead of reacting, I used the Double Diamond design thinking process to pause, reflect, and redesign my communication. What I discovered changed the way I make decisions in my business — especially when feedback feels uncomfortable.
This is a story about clarity, courage, and refusing to make decisions from stress.
From a young age, I trusted an inner compass—a felt sense of integrity and direction. Following it gave my life meaning, but it also led me through loneliness, grief, and a painful reckoning with the belief that meaning guarantees safety.
This is a reflection on will, integrity, and what changes when we stop outsourcing our safety and learn to sail with the forces within us.
